Page 24 - ar2011

T he Straits Trading Company Limited is
committed to being a socially responsible
organisation. To us, it is important to give
back to the community and contribute to positive
and sustainable change. With the goal of fostering
positive relationshipswithin the communities inwhich
we operate, Straits Trading engages in a myriad
of activities to address various needs in the local
communityaswellastoencourageemployeestoplayan
active role.
2011 marks a continuation of our efforts to pursue this
objective by extending a helping hand to the needy
and the underprivileged.
CHILDREN’S CANCER
FOUNDATION (CCF)
On 6 May 2011, volunteers from Straits Trading and
Tecity arrived at KK Women and Children’s Hospital
(KKH) for our frst CSR activity of the year with our
adopted charity – Children’s Cancer Foundation (CCF).
With Mother’s Day just round the corner, the focus
for the event was on mothers whose children were
undergoing treatment at KKH.
Dinner was prepared for and gifts were presented to
participating mothers while balloon sculptures were
given to the children accompanying them at the event.
Over a period of 2 hours, the skilful hands of 2masseuse
trained by the Singapore Association of the Visually
Handicapped (SAVH) kneaded away the tiredness
of the care-giving mothers in the playroom at KKH
Children’s Cancer Centre.
The occasion also afforded the participatingmothers an
opportunity to share their experiences over dinner, their
challenges as well as their hopes, in seeing their children
undergoing treatment.
Response to the event was good and our volunteers
were heartened at the participants’ comments that
the quality and commitment behind their efforts had
made a signifcant difference to their experience.
This was truly a memorable event for our volunteers
who sponsored the food, coordinated the orders,
prepared the gifts and undertook the arrangements
to make the occasion a meaningful one.
A similar event was organised on 17 June 2011, in
conjunction with Father’s Day. The focus this time was
on relieving fathers whose children were undergoing
treatment at KKH. The parents were deeply appreciative
of the efforts of our volunteers in providing the dinner,
massage and gifts for the celebrations.
We understand from CCF that our organisation was
the frst to host such celebrations for caregivers. We
feel privileged to participate in such events that form
part of CCF’s holistic approach to helping families
manage their lives as they bring up children diagnosed
with cancer.
Volunteers from Straits Trading and Tecity pitched in to appreciate the parents
of CCF children on Mother’s Day and Father’s Day.
CORPORATE SOCIAL RESPONSIBI L ITY
22 TRANS FORMATION