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Refurbishment works for the Rendezvous Grand
Hotel in Singapore, the Group’s fagship hospitality
property were completed in December 2011. This
asset enhancement initiative has enhanced the hotel’s
attractiveness in drawing higher yielding customers and
consequently, increasing its earnings and proftability.
Similar refurbishment programmes have commenced
on hotels in Auckland and in Perth’s Central Business
District. Refurbishment works are also planned
for Rendezvous hotels in Melbourne and in Perth,
Scarborough. The Group’s hotel in Christchurch, which
was affected by the earthquake on 22 February 2011,
is currently closed pending regulatory inspection and
is expected to reopen in the frst half of 2012.
FUTURE PLANS
The Hospitality division will seek a larger footprint by
expanding its chain of mid-scale to upscale hotels into
key cities in the Asia Pacifc, to cater to the expected
growth in travel and tourism in the region. Through
this initiative, it will also be able to reap greater
economies of scale and enhance the competitiveness
of the division. RHG continues to explore and evaluate
various strategic avenues for expansion such as acquiring
new hotel management contracts, joint ventures and
partnerships with third parties as well as franchising
and marketing alliances. This also includes possible
partnerships with other hotel operators as well as
selective and opportunistic acquisitions of hotels that
match our investment criteria.
In line with this re-branding exercise,
RHG will incur capital expenditure for
the refurbishment and upgrade of selected
properties within the group. The resulting
investment will enable the hotels to improve
occupancy and average room rates.
RENDEZVOUS GRAND HOTELS Rendezvous Grand Hotel Adelaide • Rendezvous Grand Hotel Auckland • Rendezvous
Grand Hotel Melbourne • Rendezvous Grand Hotel Perth Scarborough • Rendezvous Grand Hotel Singapore
RENDEZVOUS HOTELS Rendezvous Hote l Br i sbane Anzac Squa re • Rendezvous Hote l Chr i s t church •
Rendezvous Reef Resort Port Douglas • Rendezvous Hotel Shanghai Merry • Rendezvous Hotel Sydney the Rocks
RENDEZVOUS STUDIO HOTELS Rendezvous Studio Hotel Brisbane on George* • Rendezvous Studio Hotel Perth
Central* • Rendezvous Studio Hotel Sydney Central*
* Former Marque Hotels
Rendezvous Grand Adelaide
ONE RENDEZVOUS • THREE TIERS
31 THE STRAITS TRADING COMPANY LIMITED ANNUAL REPORT 2011